Adsense is the prime source of revenue of each blogger. CPC ( Cost Per Click ) is known as pay per click (PPC), i.e., the amount of money which will be paid by the advertisers for a single click on their Ads running on publisher web page. Many publishers complain that their earning is very low in spite of higher CTR and 1000 Impression/ day. The reason behind the lower earning is Lower cost per click rate. So higher CPC helps to Improve Adsense revenue. Say that AdSense CPC depends on the advertisers bidding for your site/blog. According to Google publisher have not directly controlled the Cost per click rates. So publisher should have to care about some Important factors which indirectly helps to Improve the CPC rates.
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What is CPC, page CTR and page RPM in Adsense?
How can Increases Adsense CPC rate :
1. Choose Correct Niche :
Adsense CPC rate varies with the niche of the blog. The blog which related to Health, Gadgets, and Domains are got higher CPC because more advertisers are bidding for your site/blog.One crucial point keeps in mind, if you are creating a blog for earning and you don’t know ABC of that niche, then you will not achieve the success. So choose the correct niche which gives money, and you know very well. I provide the list of some niche which offers Higher Adsense CPC rate.
- Domains and Hosting
- Banking and lone
- Health and insurance
- Real Estate
- Home Loans
You can Improve revenue by Increase Google Adsense CTR.
2. Keyword and Content.
Write the content with the keyword to just answer the query of the reader. Before writing blog post try to find out what readers are searching on the Internet? Why Reader visit on your web page? First, collect brief information and high paying keyword, then start writing the post. It’ s help you to present quality content for your readers. Google robots crawl your article before display ads, If Adsense robot finds the valuable keywords and useful content, then Google Adsense serves great PPC ad. The various online tool such as Google Adword and SEMRUSH are helping to find out relevant keyword.
When you search keyword, you will find two types of the keyword. One which has High PPC but less searched and another low CPC but high searched.Keyword Competition is crucial because CPC and Search engine raking is also depended on Keyword. High paying keyword does drive more on the web page.You Can Rank For Medium Competitive Keywords, So always chose both types of the keyword.
3. Allow block Adsense ads:
Google gives a very use full feature, i.e., Publisher can select which kind of ads display on web page. If you don’t like any ads category, you can block. So this feature can help you to Improve Adsense CPC.This method also has a drawback, if you are bloked so many advertisers than competition between advertisers for ads placement will be decreases.Lower competition may be the cause of lower CPC than expected CPC. Here I help you to Block Ads.
- Login Google Adsense account.
- Select allow & block ads.
- Select General Categories.
If you find that any ad category is not paying much as % of Impression then, you free to block that group.
4. Targeting Country :
It is one of the essential factors that affect click-through rate and CPC Because CPC is depended upon competition between advertisers for ads placement.Advertisement method varies with advertiser and country, so its impact on CPC. Concerning example, One click on ads from the UK or USA gives up to $2 to $3 whereas in Asian country click on the same ads give only .20$ to .30$. Because Asian county has low advertiser bidding.
Hence, You should always target blog and its content to audiences in English-speaking countries.
5.Use Single Advertising Network to increase CPC Rates :
There are many monetizing networks available like info link, clicksor etc. But I advise you to keep away from other advertising networks for better AdSense CPC rates. The reason behind that, advertisers choose the network which costs less for them to appear on your blog.
6. Enable both Image and Text Ads types to get High CPC Rates :
Generally, Adsense Display five types of Ads which are Text, Image, Animated image, Rich media, and Flash. All those Ad types are categorized into three types one is Text Ads, link ads, and Display Ads.
I recommend all of the publishers to enable both Text & Display Ads types for your all AdSense Ad Units. It will increase the number of advertisers and bid for your site. hence it’s ensuing higher CPC rates for them.
7.Show AdSense Ads in the right area ;
It’s very difficult to find out right area to display AdSense Ads for higher CPC. You should place at least one AdSense Ad Unit codes above the fold and another one just after/below the post/articles end and last one either on sidebar or footer. You should never place your all three Ad unit code in one place it violates Google term and condition. Use Heatmap plugin to find which area get the maximum click on your Blog. learn more About HeatMap on Wikipedia